Generative Engine Optimization Insights
Practical guides to measuring brand mentions in AI-generated answers, reviewing model-reported sources, and interpreting audit results carefully.
The 2026 Generative Engine Optimization (GEO) Playbook
A practical introduction to tracking brand mentions and cited sources in AI answers, with notes on measurement limits and reproducible audits.
The 2026 Generative Engine Optimization (GEO) Playbook
A practical introduction to tracking brand mentions and cited sources in AI answers, with notes on measurement limits and reproducible audits.
A Repeatable Method for Reviewing AI Search Citations
Define a prompt sample, preserve the complete answers, and record cited URLs to compare AI search results over time.
Using Structured Tables to Present Product Comparisons
Use semantic tables to organize product details for readers, and test extraction behavior without assuming a citation lift.
Entity Disambiguation With Schema.org and Wikidata
A practical guide to using accurate Schema.org JSON-LD and public entity identifiers. Structured data does not guarantee that an AI system will use or cite it.
A Framework for Comparing Brand Visibility in AI Answers
Use a fixed prompt set, record the model and date, and compare mentions and cited sources. This framework makes no claim about the current performance of any product.